Sometimes these results aren’t surprising. It will maximize the value you get from blog content and link building efforts for your website.įinally, you can evaluate search volume based on subregions within your country. Using the data, you can focus on optimizing relevant pages 2-3 months before the spikes on those graphs occur while launching content that matches up to the start of the increase. Now how early do people start searching for school clothes or Christmas presents or swimsuits? Google Trends can help. Many of these types of searches won’t be surprising for you if you know your industry well, but they can help to better define the parameters of the increase in interest. The search chart for “pea coat” shows increased interest starting in October, lasting through March. There’s a second, smaller jump in late December and early January after winter break or for specific seasonal clothing types. The chart for “back to school,” for instance, shows a sharp increase between the end of June and the beginning of September in the United States, when school children are preparing to return to school in the fall. Spikes in interest occur due to seasonal events. Every industry has trends for certain searches that can spike in popularity at key times of the year.
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